- Content Marketing
- Internet Marketing
- SEO & SEM
- Corporate Reputation Management
- Brand Journalist
- Audiobook Narrator
- Adjunct College Teacher
- MCRGO Certified Firearms Instructor
- USCCA Certified Firearms Instructor
- USCCA Certified Range Safety Officer
- IDPA Certified Safety Officer
- Certified Instructor: Civilian Response to Active Shooter Events (Advanced Law Enforcement Rapid Response Training, Texas State University)
Relevant. Engaging. Valuable. Combine these consumer-focused elements throughout your integrated communication messages and you have a winning formula for public relations and marketing success. A life-long learner, I strategically seek pivotal happenings, vital trends, leadership qualities, important statistics, and insightful articles, matching them with company objectives and products to provide consumers with self-actualizing benefits.
My more than 35 years of award-winning experience: accomplished and experienced senior director with more than 35 years of internet marketing, general and direct marketing, strategic marketing, corporate reputation management, national network news editing, columnist, and audiobook voice talent (hear samples). Most recently I’ve been responsible for content marketing and writing management with BibleGateway.com, the world’s most visited Christian website. See samples of my writing.
I’m the former (founding) religion news editor for UPI Radio Network in Washington, DC, responsible for anchoring daily national newscasts and producing news reports. Prior to UPI, I was news director at local radio stations in Connecticut and Minnesota. I am a professional narrator for published audiobooks. And I speak on the subjects of social media marketing and public relations (eg, to MBA students at Western Michigan University and to corporations).
Books that have shaped my career: Permission Marketing by Seth Godin, Purple Cow by Seth Godin, The Tipping Point by Malcolm Gladwell, Blink by Malcolm Gladwell, The Influentials by Ed Keller and Jon Berry, The Long Tail by Chris Anderson (Anita Elberse’s study notwithstanding), Made to Stick by Chip Heath and Dan Heath, and Creating Customer Evangelists by Ben McConnell, Jackie Huba, and Guy Kawasaki.
Marketing specialties: Internet, mobile, viral, CGM, SEM, retail, direct. Public relations/corporate reputation management. Media coaching. CRM. Market research. Writing. Editing. Voice talent. Strategic planning. Branding. Knowledgeable of Christian publishing market.
Myers-Briggs® Type Indicator: ENTP (Extraverted iNtuitive Thinking Perceiving)
Strengths Finder® Theme Assessment: Connectedness, Strategic, Achiever, Intellection, Ideation